EXPERIENCE STRATEGY
#sustainabLE
#Feasible
#viabLE
#desirabLE
EXPERIENCE STRATEGY
#sustainabLE
#Feasible
#viabLE
#desirabLE
EXPERIENCE STRATEGY
#sustainabLE
#Feasible
#viabLE
#desirabLE
As a strategic designer, I support companies in developing and maintaining products and services by thinking from business models, with a view to customers, the company and the market which result in a seamless experience.
In this context, the sustainability, feasibility, viability and desirability of products and services are the most important factors in a competitive market.
To provide a seamless experience with true convergence and synergy, this needs to be thought of in a broad perspective. This starts with putting the customer at the centre of everything we do - across the entire product portfolio. It helps to shape and design a product ecosystem for a seamless brand and product experience. During the conception phase, design thinking methods help to structure the workflow in the search for the right solutions.
As a strategic designer, I support companies in developing and maintaining products and services by thinking from business models, with a view to customers, the company and the market which result in a seamless experience.
In this context, the sustainability, feasibility, viability and desirability of products and services are the most important factors in a competitive market.
To provide a seamless experience with true convergence and synergy, this needs to be thought of in a broad perspective. Starting by putting the customer at the core - in the complete product portfolio. It helps to shape and design a product ecosystem for a seamless brand and product experience. During the conception phase, design thinking methods help to structure the workflow in the search for the right solutions.
Driving innovation and strategy in a company is not about applying design thinking methods and kicking off. Engaging the right people at the right time, understanding the needs and problems of colleagues and identifying challenges in the development is also crucial to the process.
DISCOVER CUSTOMER NEEDS WHICH LEAD TO INNOVATION & BUSINESS OPPORTUNITIES.
In order to find innovation and business opportunities you need to familiarize yourself with the problems which need to be solved. Collect insights, conduct research, study the customer and the market, and identify the problems and needs.
In order to find innovation and business opportunities you need to familiarize yourself with the problems which need to be solved. Collect insights, conduct research, study the customer and the market, and identify the problems and needs.
In order to find innovation and business opportunities you need to familiarize yourself with the problems which need to be solved. Collect insights, conduct research, study the customer and the market, and identify the problems and needs.
The customer journey is a great tool to understand the tasks of the customers. But it also helps to raise awareness and create a common mindset of the customer among the stakeholders which is one of my highest goals. It also breaks the silos, so that all possible opportunities and risks can be clearly identified and addressed.
TRANSLATE INSIGHTS INTO IDEAS.
TRANSLATE INSIGHTS INTO IDEAS.
Good ideas do not come out of nowhere. They are the result of methodical and collaborative work. With the help of ideation methods you are able to unfold creativity with a structured and coherent approach. I facilitate workshops to evaluate and refine insight to come up with possibel concepts.
Good ideas do not come out of nowhere. They are the result of methodical and collaborative work. With the help of ideation methods you are able to unfold creativity with a structured and coherent approach. I facilitate workshops to evaluate and refine insight to come up with possibel concepts.
At first create as many ideas as possible right from the start without any boundraies – refinement can be done afterwards. Next step: Arrange your ideas. Categories help to see if some of them are similar or go into the same direction. A discussion between the stakeholers and an evaluation helps with the priorisation.
Having the stakeholders within this process means: The expertise from different fields of work at the table. That will help with the dot-voting in the end to know which idea should be taken to the next step.
PROJECTS
Living 2025
#EXPERIENCE STRATEGY
#EXPERIENCE STRATEGY
Deutsche Telekom AG
Deutsche Telekom AG
With the project Experience Strategy Living 2025, we identified innovation potentials and evaluated B2B and B2C business opportunities. We examined all the influences and trends that will determine life in the future, derived a scenario from it and developed concrete and implementable ideas, which we presented in the form of pitches.
With the project Experience Strategy Living 2025, we identified innovation potentials and evaluated B2B and B2C business opportunities. We examined all the influences and trends that will determine life in the future, derived a scenario from it and developed concrete and implementable ideas, which we presented in the form of pitches.
With the project Experience Strategy Living 2025, we identified innovation potentials and evaluated B2B and B2C business opportunities. We examined all the influences and trends that will determine life in the future, derived a scenario from it and developed concrete and implementable ideas, which we presented in the form of pitches.
Experience Framework
#EXPERIENCE STRATEGY
#EXPERIENCE STRATEGY
Deutsche Telekom AG
Deutsche Telekom AG
The Experience Framework defines the fundamentals of a superior customer experience and provides concrete guidance on how to create it. It enables to turn a strategy into outstanding products and services which will ensure unified, meaningful experiences.
The Experience Framework defines the fundamentals of a superior customer experience and provides concrete guidance on how to create it. It enables to turn a strategy into outstanding products and services which will ensure unified, meaningful experiences.
The Experience Framework defines the fundamentals of a superior customer experience and provides concrete guidance on how to create it. It enables to turn a strategy into outstanding products and services which will ensure unified, meaningful experiences.