In my career, three fields of work have emerged in the development of digital projects. In these, I see the highest possible impact for the customer and the company.

 

In my career, three fields of work have emerged in the development of digital projects. In these, I see the highest possible impact for the customer and the company.

 

In my career, three fields of work have emerged in the development of digital projects. In these, I see the highest possible impact for the customer and the company.

 

Strategic Product View (Product Development)
Desirable. Feasible. Viable. Sustainable.

Strategic Product View (Product Development)
Desirable. Feasible. Viable. Sustainable.

Strategic Product View (Product Development)
Desirable. Feasible. Viable. Sustainable.

Strategic Product View (Product Development)
Desirable. Feasible. Viable. Sustainable.

Strategic Product View (Product Development)
Desirable. Feasible. Viable. Sustainable.

As a strategic product designer, I help companies think from business models, with an eye on the customer, the company and the market to develop and maintain products and services. The sustainability, feasibility, viability and desirability of products and services are the most important factors in a competitive market.

So-called product and service guidelines help the company to concentrate on the essential things and to avoid mistakes in the product development as early as possible. The guidelines are based on data, trends and human needs and result in target pictures after a conception phase. It will help to shape and design a product ecosystem for the customer to have a seamless experience of the brand and the product.

The guidelines are based on data, trends and human needs and result in so-called target pictures after a conception phase. During the conception phase, design thinking methods help to structure the workflow in the search for the right solutions. It is absolutely necessary to make target pictures experienceable and tangible in order to promote understanding, enthusiasm and a discussion. With a verbal target picture, the imagination of each person is different, in the positive, as in the negative. From these target pictures, actions are derived to create the product or service.

Customer Experience (Human Centered Approach)
The customer's advocate.

Customer Experience (Human Centered Approach)
The customer's advocate.

Customer Experience (Human Centered Approach)
The customer's advocate.

Customer Experience (Human Centered Approach)
The customer's advocate.

Customer Experience (Human Centered Approach)
The customer's advocate.

To provide a seamless experience with true convergence and synergy, this needs to be thought of in a holistic approach. This means, among other things of course, always putting the customer at the centre - in the complete product portfolio. One of my highest goals is to raise awareness for the customer among the stakeholders.

I concentrate on tools and methods that ...
a) can be implemented quickly
b) have a quick impact on the common work
c) are comprehensible and editable for everyone.

In doing so, I try to involve all stakeholders and create a common mindset. The customer journey is and remains the tool for the team. This applies across silos, so that all possible opportunities and risks can be clearly identified and addressed.

Based on the customer journey, customer requirements are evaluated and integrated into product development. The evaluation can generate reliable requirements by observing real usage behavior (user tests and interviews) and evaluating usage data (A-B testing, monitoring).

To provide a seamless experience with true convergence and synergy, this needs to be thought of in a holistic approach. This means, among other things of course, always putting the customer at the centre - in the complete product portfolio. One of my highest goals is to raise awareness for the customer among the stakeholders.

I concentrate on tools and methods that ...
a) can be implemented quickly
b) have a quick impact on the common work
c) are comprehensible and editable for everyone.

In doing so, I try to involve all stakeholders and create a common mindset. The customer journey is and remains the tool for the team. This applies across silos, so that all possible opportunities and risks can be clearly identified and addressed.

Based on the customer journey, customer requirements are evaluated and integrated into product development. The evaluation can generate reliable requirements by observing real usage behavior (user tests and interviews) and evaluating usage data (A-B testing, monitoring).

Coherent Experience (UX & UI)
Design and maintain consistency across multiple product touchpoints.

Coherent Experience (UX & UI)
Design and maintain consistency across multiple product touchpoints.

Coherent Experience (UX & UI)
Design and maintain consistency across multiple product touchpoints.

Coherent Experience (UX & UI)
Design and maintain consistency across multiple product touchpoints.

Coherent Experience (UX & UI)
Design and maintain consistency across multiple product touchpoints.

Companies face the challenge of developing and maintaining a coherent experience when implementing products and services. This is where a design system helps. For the creation of a design system, I work together with designers and support the implementation in projects.

Customer Experience is one of the few differentiators in a competitive (global) software market. This puts enormous pressure on designers to take on more projects, deliver higher quality and work faster. This is where the design system creates a framework for team development.

A design system is a collection of reusable components that follow clear standards and can be assembled to build any number of applications. These standards are defined by brand identity and language, design principles, and a style guide.

Incremental growth of a design system, is equivalent to a gradual decrease in inconsistency and a gradual increase in the speed of software development.